The UWIRE Press Release Service is the most efficient and effective way to deliver your client’s message to student journalists and receive coverage in college media. Distributed to a network of more than 800 college media outlets in all 50 states, UWIRE is the largest press release distribution service dedicated to student media. Our service offers you direct access to college reporters, editors and advisers by distributing your company’s press releases via e-mail alongside our daily dispatches of top stories.

Reach:

  • Large Market Readers: Including New York (NYU, Columbia), Los Angeles (USC, UCLA), Chicago (Northwestern, U. Chicago), Boston (Harvard, BC, BU) and San Francisco (UC-Berkeley, Stanford)
  • The Nation’s Largest Institutions: Including U. Texas, Ohio State U, and the entire California public school system
  • The Most Prestigious Schools: Including 9 out of the top 10 programs ranked by US News and World Report (2007)
  • The Best Student Journalists: Our distribution list includes the nation’s best student outlets, including perennial Gold Crown and Pacemaker award finalists

Past Clients:

  • CPG: L’Oreal USA, Durex
  • Media: Sports Illustrated, GQ, Maxim, US News & World Report, CareerBuilder.com, SportsLine.com, Simon & Schuster
  • Entertainment: HBO, MTV, Showtime, Travel Channel, Sony BMG, Warner Bros., MGM / Twentieth Century Fox, XM Satellite Radio
  • Financial Services: Capital One, Citibank, Wachovia, Sallie Mae, PNC Bank, FinancialAid.com
  • Food & Beverage: Coca-Cola, Dr. Pepper, Seattle’s Best Coffee, Pizza Hut
  • Retail: Nike, Lowe’s, Kinko’s
  • Technology: Dell, HP, Microsoft, Sun Microsystems
  • Consumer Electronics & Telecom: Sony, Nokia, Verizon, Pioneer, AT&T
  • Airline & Auto: American Airlines, Delta Air Lines, Honda

How It Works:
UWIRE has an opt-in email list of student editors at more than 800 media outlets. Each day UWIRE delivers news alerts and topical newsletters to our affiliates via this distribution list. Your press release is delivered to the same distribution channel. To order, you can fill out a form online here. Alternatively, PR Newswire clients can request UWIRE as an add-on to any PR Newswire newsline, and may also request that the full-text of their news releases is distributed via UWIRE alone. To order, contact your PR Newswire account representative for pricing information.

Cost
$500 for a one-time email.

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Questions? Email UWIRE GM Ben French or call him at (212) 342-8850